Useful Stuff

Mega Menus:  Friend or Foe?

Mega Menus: Friend or Foe?

Mega menus seem to be everywhere. The objective? To get users to the information they seek faster, and with fewer clicks. This has got to be a good thing, right?

Well yes it is, but opening up a whole world of possibilities to your user can overwhelm them, and, if you’re not careful result in a less productive outcome (namely fewer conversions or site abandonment. Not good).

Read It
Are Radio Buttons Ga Ga?

Are Radio Buttons Ga Ga?

When you’re building a form there’s a whole lotta variables you have to think about from a UX point of view. And one of the key things to consider is your fields. A seemingly little thing that can make a big (dare I say epic) difference to your conversion rates. So how do you choose weather to opt for radio buttons or a dropdown field? Good question.

Read It
The Curse Of The Carousel

The Curse Of The Carousel

Carousels or image sliders as they are sometimes known seem to be all the rage. Perhaps because people think they’re kind of fancy. Or that by throwing a bunch of fast moving content and images at users, it might make them think you’ve got an awful lot of important things to say.

Read It
Split Tests. Give Them 7.

Split Tests. Give Them 7.

Split testing is crucial. This is a fact. Comparing multiple page variants allows you to ascertain which one systematically converts users most effectively. The better the conversion the better your sales volume. It’s simple.  

Read It
How To Create A Kick-Ass Form

How To Create A Kick-Ass Form

So let’s be honest; most people don’t like filling in forms. Parting with personal details can cause anxiety, whilst the forms themselves can be laborious to complete. The whole experience is rather like pulling teeth. But high levels of attrition at this crucial stage are crazy. And (generally) avoidable. Follow these 7 simple rules and we guarantee you’ll produce an awesome form. And more significantly, a form that users will actually want to complete. 

Read It
Form CRO Part 1 – Measure Your Forms Effectively

Form CRO Part 1 – Measure Your Forms Effectively

Forms. They’re such crucial, delicate conversion components of many websites. Unfortunately, many website owners fall into the trap of assuming that forms are just going to be completed once a user arrives at them. Once the user has stated their intent, clicked on a call to action, and seen a form, then they are more likely to complete it than not… right? No. Not right. Many forms have attrition rates higher than completion rates.

Read It
Think Eyes - Not Just Keywords

Think Eyes - Not Just Keywords

An eye tracking study into where users are looking on Search Engine Results Pages (SERPs), and which components of an organic search listing get the most attention.  Presented at Brighton SEO April 2014.

Read It
Calculating Statistically Significant Split Tests

Calculating Statistically Significant Split Tests

If, like me, you've run lots of split tests on lots of sites, you’ve probably used the split testing tool’s own confidence thresholds to determine whether your variation is the winner.   You may wonder how it’s calculated.  Or if it can be trusted?

Read It
What Is An Average Bounce Rate?

What Is An Average Bounce Rate?

I often get asked this when giving seminars and training, and the disappointingly vague answer I give is… “it depends”!  This 30% is a bounce rate benchmark I’ve used for a long time for aggregate traffic (but as we know, all data in the aggregate is crap as Avinash famously said). .

Read It
©Copyright 2013 The ConversionArium Ltd
Call 0800 612 7164