What we do

We help you to understand what users are doing on sites and apps, why they are doing it, and how to get them to do what site and app owners want them to do.  Simple (ish)!

We combine the below services to formulate initial recommendations and a testing plan, and we work with sites and apps to implement the plan, and continually gather research and ideas for testing.  We keep pushing site and app performance harder and harder!

  • Analytics

    Investigating what is happening on websites and apps.

  • User Research

    The 'why' behind what users are doing on sites and apps.

  • Content & Design

    Showing how site and app performance can be improved.

  • Live Site Testing

    Letting users decide which content & designs they prefer.


The above aren’t merely standalone services. Our data people work closely with our design people. Our UX people work closely with our testing people. Our conversion project teams are extremely closely knit to make sure give good guidance.

Our conversioneers like to fully immerse themselves in a site’s business to truly understand the audience, the industry, the buying journey, and the reasons that somebody would arrive at a site or use an app.  We realise that there are 100s of influencers of a conversion rate, and very often, these influencers are not just limited to site designs and functionality.


In many cases, what we do isn’t just limited to the above. We’ll spoof the competition, become a customer, even become a sales person. Anything it takes to get the additional thimbleful of insight which is going to help a site / app surpass its conversion target.

It’s important to understand that the sites and apps which regularly invest in above services, are the ones which are most satisfied with their conversion and engagement rates. Competitor sites and apps evolve. User expectations evolve. So our clients’ sites need to evolve and keep pushing metric performance.

©Copyright 2013 The ConversionArium Ltd
Call 0800 612 7164